A product page is a page on a website that helps customers decide what to buy. It includes different specs and features to help answer questions, provide reviews, allow product comparison, and facilitate the buying process.

How do you create a product page?

• Write a descriptive product name.
• Add recognizable images with the option to enlarge view.
• Include pricing.
• Offer clear product options, such as color or quantity, and an easy way to select them.
• Show product availability.
• Make it easy to add items to cart, and provide clear feedback when it’s added.
• Write concise and informative product descriptions.
• Leverage social proof.

How do you present products on your website?

• Create high-quality product photography.
• Include additional images, such as rotated or detailed views.
• Use animated images or videos to show product in use.
• Show related product recommendations.
• Test virtual try on using augmented reality or 360-degree photos.

Include step-by-step instructions on how to use your product.

More Considerations

• Use big, clear, 360-degree images. Did you know that three-quarters of shoppers consider product images when buying online? Once a shopper lands on your page, you’ll want to have clear images there to help envision what your product looks like in real life. You can add 360-degree images or well-made explainer videos to your product page to help improve the user experience and increase conversions.
  
  
• Write convincing product descriptions. Once you have incredible product photography down, you’ll want to support it with different product details. Considering 76% of shoppers want to see specific product specifications, you’ll want to include descriptions and spec sheets (like a sizing chart) to answer questions, compare products, and help shoppers begin the buying process as quickly and easily as possible. 
  
  
• Add a live chat window. A good product page needs to anticipate and answer product questions. But there will always be some shoppers who need more specific information and want to contact your business to get it. With a live chat window, they can easily reach your service team, get their answers, and move forward with their purchase. 
  
  
• Show customer ratings and social proof. The average shopper reads 10 customer reviewsbefore buying something. If you don’t have them on your product pages, they may go to a third-party site to check out different ratings. The issue? They could get distracted and never come back to your site! The solution? Include customer reviews on your product pages so shoppers don’t have to go looking.